Within the next year or so, Cadillac will be launching its fourth-generation Escalade, and the SUV will be entering into a very different market than the one its predecessor first encountered in 2006. Over its history, General Motors' most expensive SUV has carved out a high-profile, highly profitable niche for itself as a larger-than-life, flamboyant style statement. But the next Escalade will dial back the chrome and the overtly conspicuous design that made it popular among attention-grabbing celebrities.
Autoblog , GM's Reuss: Next Cadillac Escalade to be 'much less ostentatious', GM's Reuss: Next Cadillac Escalade to be 'much less ostentatious'
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