. Rovio has picked up the pace of its game launches - Â Angry Birds Star Wars is the third major Rovio title to debut in seven months. And unlike most of its rivals, Rovio is not focused on maximizing game revenue. It's after merchandising opportunities.
Three years ago, most app vendors had a simple goal: maximize the download number of apps priced at $1 or $2.
Boy Genius Report , Angry Birds Star Wars and the evolution of the app market, Angry Birds Star Wars and the evolution of the app market
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