Are appraisals a waste of time?

If you dread appraisal time, read our guide for surviving them if you’re unable to avoid them. We also look at latest research into how brands deal with customers on Twitter and list ten annoying expressions used too often in PRSurviving appraisals: Do you really need appraisals. Here are three reasons to give them a miss as well as counterarguments for keeping them. Plus tips for running the perfect appraisal. Good and Bad PR: In this week’s analysis of PR winners and PR howlers, Goodwood getting nostalgic and Kit Kat locating winners wins Rich Leigh‘s approval, unlike Waitrose Tweets and Kate Middleton pics.

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