UK Businesses Less Sophisticated in Approach to Channel Integration than their European Counterparts

Research from Pitney Bowes Software reveals that European businesses lose customers through inconsistent communication Windsor, Berks, 7 March, 2012 - Pitney Bowes Software (PBS), a global leader in customer data, analytics and communication software and services reveals, through a study of large B2C organisations in UK, France and Germany, that customers are being lost through fragmented and inconsistent communications and failure to integrate marketing channels.The report, ‘Disconnected Customer Channels’, concludes that UK businesses show a significantly lower level of sophistication in their approach to channe

Press Release Distribution, UK Businesses Less Sophisticated in Approach to Channel Integration than their European Counterparts