Only 10% of consumers would consider banking with Apple, bizarre study finds

. We weren't aware that the possibility of Apple entering the banking industry was so real that it warranted a study to measure consumer interest, but marketing and research consultancy KAE claims an entry into the field is so plausible, it would be hard for Apple to resist. Such a move might not be well received, however; in a survey conducted by on behalf of KAE, just 10% of the 5,000 respondents polled said they would consider letting Apple handle their day-to-day banking needs.

Boy Genius Report, Only 10% of consumers would consider banking with Apple, bizarre study finds