Sunday, March 18, 2012

Angry Birds makes the inevitable transition to Formula 1 with Kovalainen

Angry Birds makes the inevitable transition to Formula 1 with Kovalainen

Has the Angry Birds franchise jumped the shark and hit those dastardly pigs yet. The ornery feathered video game stars have seen their mugs plastered across just about every retail good we can think of. We've seen everything from mundane merchandise like t-shirts, plush dolls and keychains to inflatable funhouse castles, streaming media players and gummy candies. Thus, perhaps we shouldn't be surprised that Rovio Entertainment's birds have slingshotted into the world of Formula One sponsorship, slathered on the brain bucket of Caterham racer Heikki Kovalainen.

Autoblog, Angry Birds makes the inevitable transition to Formula 1 with Kovalainen

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