T-Mobile CMO: subsidized pricing hurts wireless competition, undermines hardware value

Could an end to unsubsidized smartphones be on its way for US carriers. If T-Mobile's Chief Marketing Officer Cole Brodman had his way, that familiar on-contract pricing would've gone the way of the Dodo a long time ago. Speaking at this week's GeekWire Summit in Seattle, the Magenta exec vented his frustrations with the industry's current business model, citing his belief that low cost handsets not only distort consumers' perspectives, effectively "[devaluing]. the hardware they are using," but also position wireless market players to compete unevenly.

Engadget, T-Mobile CMO: subsidized pricing hurts wireless competition, undermines hardware value