So there we were last night, quietly minding our own middle-class business in a middle-class restaurant chain when the first 2013 Scion FR-S commercial stormed in on one of the establishment's many televisions. And we do mean stormed in - the audio was noticeably louder than the other ads that bookended it. That was just fine by us, as the drifting red bolide made for some entertaining visuals on an otherwise humdrum evening. The ad - which you can watch by scrolling down - is surprisingly direct and gimmick-free for Scion, a brand perhaps best known for its hipper-than-thou advertising and viral marketing efforts.
2DayBlog.com, Scion gets sideways with first FR-S commercial
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