New Acura ILX ads promote its mullet-like nature

It's business in the front, party in the back for this 2013 Acura ILX ad that premieres June 4. The dual personality commercials try to show you that this new compact luxury sports sedan fits into all of the aspects of a person's life or, at least two: Work and play. The pair of commercials – of course, there are two – walk you through two young executives' lives, showing how they aggressively make decisions, flirt with beautiful women and perfectly balance work with play.





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wareground, New Acura ILX ads promote its mullet-like nature