Coca-Cola recently signed an agreement with ScanLife, a company that powers the BIDI mobile barcode service in Spain, in order to further consolidate the position of Coca-Cola as the leading beverage in that part of the world. QR code packaging in Coca-Cola cans are able to be scanned by any QR Code reader application, regardless of whether you are using a smartphone or tablet that runs on the iOS, Android or Windows Phone platforms. Once you have scanned the QR code, it will send content like UEFA's EURO 2012 videos as well as Coca-Cola SmileWorld Coca-Cola's online community to you.
Ubergizmo, Coca-Cola's QR code packaging in Spain launched
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