Facebook, the world's largest social network, says that its goal with the News Feed is that to deliver the right content to the right people at the right time. It adds that the company's goal with the ads that it shows in News Feed is no different, which basically means that they want to show the right ads to the right people at the right time. The ad algorithm decides the most relevant ads that are to be shown to a user, based on their interests and the Pages that they like. Facebook has said that it has tweaked the ad algorithm to improve the “relevance and quality” of ads that users see in the News Feed.
Ubergizmo , Facebook Tweaks Ads Algorithm To Show More Relevant News Feed Ads, Facebook Tweaks Ads Algorithm To Show More Relevant News Feed Ads
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