The Hindu religion is said to have something like 330 million deities – that's nearly as many gods as there are residents in the United States. Another startling number is the amount of road fatalities in India attributed to drunk driving: 70 percent. Combining the former with the latter, a restaurant called Zara in Chennai worked with an ad agency to heighten awareness of leaving the bar after several too many and promote a designated driver service.
Autoblog , Anti-DUI campaign puts the fear of god into drunk drivers in India, Anti-DUI campaign puts the fear of god into drunk drivers in India
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