Tuesday, December 6, 2011

Will Lexus make California its global headquarters?

Will Lexus make California its global headquarters?

Automotive News reports Lexus may uproot its global headquarters and relocate to California. The move would pull the Toyota luxury brand out of Japan for the first time in the nameplate's history. Toyota has already shifted Lexus' global marketing functions to the company's campus in Torrance, California in what is being seen as the first step in a larger move. Automotive News quotes Executive Vice President Yukitoshi Funo as saying the shift is part of an effort to make Lexus less of a Japanese brand and more of a "transnational" one.
Lexus isn't the only Japanese luxury brand shifting its operations around.

Autoblog, Will Lexus make California its global headquarters?

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