Samsung plans to pursue the Chinese LCD market with two track marketing strategy of 'Premium' and 'Localization'. The Samsung Electronics LCD Business confirms its two track marketing strategy for the Chinese LCD market: One is the Premium Strategy providing best of the best products and another is the Localization Strategy tailored to reflect Chinese consumers' tastes and needs, and to further create new demands. The Premium Strategy is centered on providing Samsung's best products: Active 3D panel and Narrow Bezel applied high efficiency panel with LED backlight.
Akihabara News, Samsung's Two Track Marketing in Chinese LCD Market: 'Premium' and 'Localization'
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