Monday, December 5, 2011

After Buyout, Sony Ericsson Rebranding to Be Complete by Mid-2012

After Buyout, Sony Ericsson Rebranding to Be Complete by Mid-2012

We can understand if things got a bit confusing after Sony bought out the Ericsson half of Sony Ericsson for  €1.05 billion. What was once a joint venture is now solely owned by Sony, and soon enough branding will change to reflect the move. Sony had several reasons for making the business move, including the growth of their own patent portfolio, but has expressed the desire to unify their smartphone lineup with the rest of their catalog of home and personal electronics.

Android Phone, After Buyout, Sony Ericsson Rebranding to Be Complete by Mid-2012

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