Thursday, November 17, 2011

What's in a name? Nokia's new Lumia and Asha line explained

What's in a name? Nokia's new Lumia and Asha line explained

What rhymes with Nokia. Why, Lumia, of course. And there, fellow gadget freaks, lies the poetic branding key to Espoo's first, great Windows Phone. Alright, it's not that simple, but the company's marketing team did make a concerted effort to find a moniker ending with a vowel sound.
Of course, before this catchy, albeit odd, name could be settled upon, a list of potential winners had to be cross-checked with over 300,000 tech trademarks.

2DayBlog.com, What's in a name? Nokia's new Lumia and Asha line explained

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.