The Detroit News reports that Chevrolet may take a page out of the Disney playbook to improve the automaker's customer service and its appeal in the California market. Chevrolet dealers are headed to classes at Disneyland in Anaheim, California, to learn some of the magical secrets employed by the amusement park to make visitors feel that they've had a special experience.
Autoblog, Chevy's plan to sell more cars in California? Be more like Disneyland
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