Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone.".
Autoblog , Ex-GM VP LaNeve takes over Lincoln ad agency, Ex-GM VP LaNeve takes over Lincoln ad agency
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.