"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time.". De Nysschen was a key architect in rebuilding Audi in the US, from a punchline about "sudden acceleration" in the 1980s, to being a truly hot brand and legitimately vying with BMW and Mercedes-Benz for one-percenters' German car bucks. In talking about his task at Infiniti with me, he repeated a line that I wonder if he mentioned to Nissan-Renault honcho Carlos Ghosn at the hiring meeting: "It took us 25 years to bring Audi back in the US.
Autoblog , Analyzing De Nyscchen's 25-year comeback plan for Infiniti, Analyzing De Nyscchen's 25-year comeback plan for Infiniti
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