Friday, February 3, 2012

Subaru eschews Super Bowl for doggy ads

Subaru eschews Super Bowl for doggy ads

If we had to pick a Super Bowl advertising shtick that we're most susceptible to, it might just be dogs. Especially if they are driving cars. But this is one ad campaign you won't actually see during the Super Bowl. Subaru will be holding its second annual Subaru Game Day Dog Walk instead, wherein owners pledge on Facebook to, well, walk their dogs. While we don't really want to think about what would happen if they didn't, Subaru sees value in appealing to animal lovers.









Autoblog, Subaru eschews Super Bowl for doggy ads

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