Company: BMW of North America. Medium: TV and the Internet. Ad Agency: Kirschenbaum, Bond, Senecal + Partners
Product: 2012 BMW 3 Series
Campaign: "The Ultimate Driving Machine"
What We Like: There is no joy in Bimmerville. Not any more. In truth, BMW has not really been advertising "Joy of Driving," or "Joy" anything, for about a year. It had already returned to using the world's best ad slogan, "The Ultimate Driving Machine," after many months of defending "Joy," as well as some executive changes.
Autoblog, AdSpotting: No Joy in Bimmerville
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