In Japan, the culture of gift giving is very important, and nowhere is that as commonly seen as when people take trips. It is very important to come back with a souvenir (“omiyage”) from where your trip took you. Different food and other goods from overseas trips for the folks back home are important, but so are different regional foods from different regions in Japan. Usually this means small specialty items only available in different regions of Japan.
Akihabara News , Nestlé - Regional and seasonal KitKats take Japan by storm, Nestlé - Regional and seasonal KitKats take Japan by storm
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