The Amazon phone: Likely an HTC killer, not an iPhone killer

. Much of the buzz around the speculative Amazon phone positions it as a rival to iPhone… which makes no sense. The Kindle Fire did not slow down the iPad 2 one iota, but its aggressive pricing damaged the sales prospects of struggling Android tablets. Amazon specced and priced the Kindle Fire specifically to avoid competition with Apple, not to engage in direct battle.

In the smartphone market, Amazon's likely goal is to attack the location-based product search, coupon and game/retail hybrid app markets, not the iPhone.

Apple currently dominates the $200 subsidized price point in the U.S. smartphones.

Boy Genius Report , The Amazon phone: Likely an HTC killer, not an iPhone killer, The Amazon phone: Likely an HTC killer, not an iPhone killer